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Package Design Finalists

Grand Prize   |   Winners   |   Finalists


Confectionery / Snacks
Entrant: Hornall Anderson Design, Seattle, Washington
Emily's Chocolates
Corporate Name of Client: AMES International
Design Company: Hornall Anderson Design, Seattle
Creative Director: Jack Anderson
Copywriter: Pamela Mason Davey
Art Director: Kathy Saito
Illustrator: Sonja Max
Graphic Designers: Kathy Saito/Sonja Max/Henry Yiu/Yuri Shvets

Basic description of the project:
AMES International approached Hornall Anderson with the need to address their flagship line of Emily’s chocolate covered fruit and nut products. Their goal was to build a strong national brand around Emily’s, strengthen existing retail relationships and expand their distribution into specialty retail and discount stores. We began with identifying a color palette that was unique in the space and paired it with a distinctive and playful illustration style. The new packaging contributed to a dramatic up-tic in sales (40%) and is directly attributed to entry into Wal-Mart, Target, Costco and numerous other specialty food retailers.