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Package Design Finalists

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Confectionery / Snacks
Entrant: Shigeno Araki Design & Co., Osaka
Corporate Name of Client: QUOLOFUNE
Design Company: Shigeno Araki Design & Co., Osaka
Executive Creative Director: Shigeno Araki
Art Director: Shigeno Araki
Graphic Designer: Mizuho Tada

Basic description of the project:
“Quolofune” is confectionery company that mainly supplying Castella (origin is a Portuguese sweet) and other sweets. The meaning of “Quolofune” is a black ship. The logo of “Quolofune” uses both Chinese character and alphabet. There are not much illustration on “Quolofune” products. “QUOLOFUNE” tries to express its world only logotype and color that is only black and white. The contrast between the sweets and the simple and bold expression on the package is also distinctive feature of design concept.