Foods Entrant: TUGBOAT, Tokyo Lotteria

Credits
Corporate Name of Client: Lotteria Co., Ltd.
Advertising Agency: TUGBOAT, Shibata Yoko Office Co., Ltd., Tokyo
Design Company: TUGBOAT, Tokyo
Creative Director: Yoko Shibata
Copywriter: Norihisa Dohmen (TUGBOAT)
Art Director: Kengo Kato (TUGBOAT)
Graphic Designers: Tsuyoshi Kusano/Takatoshi Miyazaki/Nobuyuki Maezawa

Basic description of the project:
To establish the concept of the new brand identity in a limited communication environment, the package of the products were used as media to reach core target.