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Package Design Winners

Grand Prize   |   Winners   |   Finalists

Gold Winner

Special Packaging
Entrant: Hakuhodo Inc., Tokyo
Paper Bubble Wrap Cherry Blossom; Tidal Wave; Autumn Leaves; Snowflake
Corporate Name of Client: Fuji Television Network, Inc./Amuse, Inc.
Advertising Agency: Hakuhodo Inc., Tokyo
Creative Director: Kotaro Hirano
Art Director: Kotaro Hirano

Basic description of the project:
To add to the emotional, positive anticipation of sending or receiving a gift we have changed the material from plastic to a Japanese, premium quality paper. Also, by intentionally making it nontransparent, it builds the excitement of opening the gift. The design comes in a theme of four distinct seasons, which makes it appropriate for the Japanese gift giving culture throughout the year. The world’s most elastic paper is used and a totally new packaging material was invented, which is molded with cast, just as regular bubble wraps are made.