Package Design Winners
Gold Winner
Structural Packaging
Entrant:
Dew Gibbons,
London
Vidal Sassoon Professional - Intense Restore
Credits
Corporate Name of Client: Procter & Gamble
Design Company: Dew Gibbons, London
Creative Directors: Steve Gibbons/Shaun Dew
Basic description of the project:
The packaging for Sassoon Professional had to reflect the cues of the premium hair care category and build on the classic understated elegance of the Sasson brand. In turn it was essential to reflect Sasson’s philosophy that hair is an organic material to be shaped and balanced to reflect the individual and reveal their beauty.
Corporate Name of Client: Procter & Gamble
Design Company: Dew Gibbons, London
Creative Directors: Steve Gibbons/Shaun Dew
Basic description of the project:
The packaging for Sassoon Professional had to reflect the cues of the premium hair care category and build on the classic understated elegance of the Sasson brand. In turn it was essential to reflect Sasson’s philosophy that hair is an organic material to be shaped and balanced to reflect the individual and reveal their beauty.