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Package Design Winners

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Silver Winner

Structural Packaging
Entrant: Ciulla|MLR, Chicago
BIKE Proflex 2
Corporate Name of Client: Bike Athletic
Design Company: Ciulla|MLR, Chicago
Executive Creative Director: Sam Ciulla
Design Director: Tom Jones
Graphic Designer: Tom Jones

Basic description of the project:
BIKE Athletic introduced new cutting edge structural and graphic packaging for its athletic protection line to revolutionize the sports protective gear category. The structural packaging created a new, patented technology with innovative printing techniques and form moldings, while allowing for 50% more product display. Bright, bold colors and graphics convey the authentic BIKE heritage while communicating superior protection, athletic excellence and performance.