Package Design Winners
Silver Winner
Structural Packaging
Entrant:
Ciulla|MLR,
Chicago
BIKE Proflex 2
Credits
Corporate Name of Client: Bike Athletic
Design Company: Ciulla|MLR, Chicago
Executive Creative Director: Sam Ciulla
Design Director: Tom Jones
Graphic Designer: Tom Jones
Basic description of the project:
BIKE Athletic introduced new cutting edge structural and graphic packaging for its athletic protection line to revolutionize the sports protective gear category. The structural packaging created a new, patented technology with innovative printing techniques and form moldings, while allowing for 50% more product display. Bright, bold colors and graphics convey the authentic BIKE heritage while communicating superior protection, athletic excellence and performance.
Corporate Name of Client: Bike Athletic
Design Company: Ciulla|MLR, Chicago
Executive Creative Director: Sam Ciulla
Design Director: Tom Jones
Graphic Designer: Tom Jones
Basic description of the project:
BIKE Athletic introduced new cutting edge structural and graphic packaging for its athletic protection line to revolutionize the sports protective gear category. The structural packaging created a new, patented technology with innovative printing techniques and form moldings, while allowing for 50% more product display. Bright, bold colors and graphics convey the authentic BIKE heritage while communicating superior protection, athletic excellence and performance.