Toiletries / Pharmaceuticals
Vidal Sassoon Professional - Heat Shape
Credits Corporate Name of Client:
Procter & Gamble Design Company:
London Creative Directors:
Steve Gibbons/Shaun Dew
Basic description of the project:
The packaging for Sassoon Professional had to reflect the cues of the premium hair care category and build on the classic understated elegance of the Sasson brand. In turn it was essential to reflect Sasson’s philosophy that hair is an organic material to be shaped and balanced to reflect the individual and reveal their beauty.