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Package Design Winners

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Gold Winner

Beverages - Alcoholic
Entrant: Brandever Strategy, Vancouver
Corporate Name of Client: John Howard Cellars of Distinciton
Design Company: Brandever, Vancouver
Executive Creative Director: Bernie Hadley-Beauregard
Illustrator: Sashimi
Graphic Designer: Laurie Millotte

Basic description of the project:
Each wine varietal has distinct traits that we have personalized into the brand concept of Megalomaniac. For instance, Riesling is a varietal that definitively reflects the land that it has grown in, and as such we have assigned this varietal the trait of Narcissist. Furthermore, the wine industry is ripe with big personalities, most having made their fortunes in the business world prior to owning a vineyard. We felt that megalomaniac was an appropriate name to capture this trend.