Beverages - Alcoholic
Credits Corporate Name of Client:
John Howard Cellars of Distinciton Design Company:
Vancouver Executive Creative Director:
Bernie Hadley-Beauregard Illustrator:
Sashimi Graphic Designer:
Basic description of the project:
Each wine varietal has distinct traits that we have personalized into the brand concept of Megalomaniac. For instance, Riesling is a varietal that definitively reflects the land that it has grown in, and as such we have assigned this varietal the trait of Narcissist. Furthermore, the wine industry is ripe with big personalities, most having made their fortunes in the business world prior to owning a vineyard. We felt that megalomaniac was an appropriate name to capture this trend.