Home   |   Back to LIA Main Home
Advanced search  

Package Design Winners

Grand Prize   |   Winners   |   Finalists

Gold Winner

Beverages - Non Alcoholic
Entrant: Dentsu Inc., Tokyo
The Dew of Longevity
Corporate Name of Client: Tropical Plant Resources Research Institute
Advertising Agency: Dentsu Inc., Tokyo
Design Company: Dentsu Inc., Tokyo
Container Company: PLUG, Tokyo
Creative Director: Koichi Ito
Copywriter: Yohei Ugaeri
Art Director: Mitsuhiro Kutsukake
Photographer: Shinji Minami

Basic description of the project:
“Manjyu no Shizuku (The Dew of Longevity)” is a supplement drink targeted towards senior generations and is made from fermented Okinawa green papaya. To convey how the product is carefully produced, the package design consists of two base colors: dark green to associate with tropical and natural material, and a delicate cream color. The logo type is inspired by Japanese engraved marks.