Home   |   Back to LIA Main Home
Advanced search  

Package Design Winners

Grand Prize   |   Winners   |   Finalists

Silver Winner

Beverages - Non Alcoholic
Entrant: Pearlfisher, London
Dr Stuart’s Extraordinarily Good Teas
Corporate Name of Client: Dr Stuart's
Design Company: Pearlfisher, London
Creative Director: Shaun Bowen
Copywriter: Lisa Desforges
Illustrator: Brett Ryder
Graphic Designer: Natalie Chung

Basic description of the project:
Our task was to bring the Dr Stuart’s brand to life. Our redesigned packs focus on the personality of Dr Stuart, imagining him as an idiosyncratic expert in herbs. This personality is brought to life both visually and verbally, with a surreal illustration for each variant accompanied by a peculiar, but relevant descriptor. Clean, white space with black typography and a colour block bring a fresh modernity to the brand, which has been re-branded under our new “Extraordinarily Good Teas” strapline. The overall feel redefines Dr Stuart’s as a personality-driven brand that successfully combines eccentricity with efficacy.