Home   |   Back to LIA Main Home
Advanced search  

Radio Finalists

Grand Prize   |   Winners   |   Finalists


Automotive/Automotive Products
Entrant: Ruf Lanz, Zürich
"German National Anthem"
Corporate Name of Client: Hyundai (Suisse)
Advertising Agency: Ruf Lanz Zurich, Zurich
Chief Creative Officers: Markus Ruf/Danielle Lanz
Creative Directors: Markus Ruf/Danielle Lanz
Copywriter: Thomas Schoeb
Agency Producer: Renzo Selmi
Production Company: Selmi, Zurich
Radio commercials not broadcast or aired in English supply a written translation in English: (Full script:) Hyundai „German National Anthem“. We hear the typical Asian voice from a corean lady with a heavy accent. She is singing the German national anthem, with military marches in the background: «Einigkeit und Recht und Freiheit Für das deutsche Vaterland! Danach lasst uns alle streben, Brüderlich mit Herz und Hand! Einigkeit und Recht und Freiheit Sind des Glückes Unterpfand: Blüh im Glanze dieses Glückes, Blühe, deutsches Vaterland!» Then we hear a German voice from a man without accent, saying: There are Asians which are more German than a lot of Germans: Solid, safe, reliable. Hyundai. The German among Asians.