Consumer Campaign Entrant: AlmapBBDO, São Paulo Volkswagen
"Built from the inside out 1", "Built from the inside out 2"," Built from the inside out 3"," Built from the inside out 4"," Built from the inside out 5"

Credits
Chief Creative Officer: Marcello Serpa
Corporate Name of Client: Volkswagen
Advertising Agency: AlmapBBDO Publicidade e Comunicações, São Paulo
Creative Director: Marcello Serpa
Copywriters: Renato Simoes/Roberto Pereira
Art Directors: Bruno Prosperi/Joao Linneu
Photographer: Fernando Nalon
Illustrators: Adelmo Barreira/Jose Cortizo Junior