Consumer Campaign Entrant: Saatchi & Saatchi, New York Tide Coldwater
"Empire State Building", "Stadium"," Cruise Ship"

Credits
Chief Creative Officer: Tony Granger
Corporate Name of Client: Procter & Gamble
Advertising Agency: Saatchi & Saatchi, New York
Executive Creative Directors: Jan Jacobs/Leo Premutico
Copywriter: Jake Benjamin
Art Director: Mark Voehringer
Illustrators: Saddington/Baynes; Kevin Li - Designer