Direct Mail – Consumer Entrant: Grey Worldwide, Beijing Zwilling Knife
"Knife-Cucumber"

Credits
Corporate Name of Client: Zwilling J.A. Henckels Shanghai
Advertising Agency: Grey Worldwide, Beijing
Executive Creative Directors: Todd McCracken/Chee Guan Yue
Creative Director: Dan Fang
Copywriters: Dan Fang/Todd McCracken
Art Directors: Dan Fang/Shi Yang He/Fei Liu/Chee Guan Yue
Photographers: Wei Fan Xie/Ricky So/Li Jian Zhang