Home Products Entrant: Saatchi & Saatchi, New York Tide Ultra
"Ketchup"

Credits
Corporate Name of Client: Procter & Gamble
Advertising Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Tony Granger
Executive Creative Directors: Jan Jacobs/Leo Premutico
Creative Director: Audrey Huffenreuter
Copywriter: Jake Benjamin
Art Director: Mark Voehringer
Designers: Simon Danaher/Aaron Padin
Art Buyer: Alli Taylor