Foods
Entrant:
P & W Design Consultants,
London
Fresh Pasta
Credits Corporate Name of Client:
Fresh Pasta Company Design Company:
P & W Design Consultants,
Marylebone, London Creative Directors:
Adrian Whitefoord/Simon Pemberton Graphic Designer:
Wesley Anson
Basic description of the project:
Object
To create packaging for a company which makes high quality fresh pasta by hand using the finest ingredients, then delivers it to your door the next day.
Concept
Each batch of pasta is unique, a beautifully handcrafted-------, portrayed on the pack as a fine art print. Signed by the ‘artist’.
Target audience
High end consumers and those shopping for a dinner party or as a special treat, as well as delis and farm shops.