Automotive/Automotive Products
Entrant:
Ruf Lanz,
Zürich
Hyundai "German National Anthem"
Credits Corporate Name of Client:
Hyundai (Suisse) Advertising Agency:
Ruf Lanz Zurich,
Zurich Chief Creative Officers:
Markus Ruf/Danielle Lanz Creative Directors:
Markus Ruf/Danielle Lanz Copywriter:
Thomas Schoeb Agency Producer:
Renzo Selmi Production Company:
Selmi, Zurich Radio commercials not broadcast or aired in English supply a written translation in English:
(Full script:)
Hyundai „German National Anthem“.
We hear the typical Asian voice from a corean lady with a heavy accent. She is singing the German national anthem, with military marches in the background:
«Einigkeit und Recht und Freiheit
Für das deutsche Vaterland!
Danach lasst uns alle streben,
Brüderlich mit Herz und Hand!
Einigkeit und Recht und Freiheit
Sind des Glückes Unterpfand:
Blüh im Glanze dieses Glückes,
Blühe, deutsches Vaterland!»
Then we hear a German voice from a man without accent, saying:
There are Asians which are more German than a lot of Germans:
Solid, safe, reliable.
Hyundai. The German among Asians.