London International Advertising Awards London International Advertising Awards 2018-12-12T01:49:12Z 2018-12-12T01:49:12Z London International Advertising Awards 11.5606 LIA 2007 1 1 2 1 2 1 0 False False False 0 0 0 0 False False
Medium Category Award Company City Country Brand Name of Product Corporate Name of Client Advertising Agency Advertising Agency City Design Company Design Company City Container Company Container Company City Executive Creative Director(s) Creative Director(s) Design Director(s) Copywriter(s) Art Director(s) Photographer(s) Illustrator(s) Graphic Designer(s) Engraver(s) Other In less than 100 words, give a basic concept of the design.
Package Design Apparel Silver Winner RTS Rieger Team Stuttgart GERMANY Wirtschaftswunder RTS Rieger Team RTS Rieger Leinfelden-Echterdingen Boris Pollig Markus Koch/Christine Graf Claudia Glöckler Chief Clerk: Jörg Dambacher; Project Management: Thorsten Hauf “Wirtschaftswunder”: A pair of German jeans that are suitable for the office and for “the club”. The jeans are not meant for teenagers, but for a more mature, successful person. The packaging also shows the connection to an office environment. The jeans are clean folded in a classical brown register, the ones that are reminiscent of German offices. The whole thing is closed by red elastic you can find in every office drawer. On the packaging you will find another typical office tool: A stamp – with the claim “Work hard, live harder”.
Package Design Beverages - Alcoholic Gold Winner Brandever Strategy Vancouver CANADA megalomaniac John Howard Cellars of Distinciton Brandever Vancouver Bernie Hadley-Beauregard Sashimi Laurie Millotte Each wine varietal has distinct traits that we have personalized into the brand concept of Megalomaniac. For instance, Riesling is a varietal that definitively reflects the land that it has grown in, and as such we have assigned this varietal the trait of Narcissist. Furthermore, the wine industry is ripe with big personalities, most having made their fortunes in the business world prior to owning a vineyard. We felt that megalomaniac was an appropriate name to capture this trend.
Package Design Beverages - Alcoholic Silver Winner Chen Xiaoming Enterprises ShenZhen CHINA Putuoshan Rice Wine Zhejiang Donghai Liquor Chen Xiaoming Enterprises in Shenzhen City Image Design ShenZhen Chen Xiaoming Enterprises in Shenzhen City Image Design Shenzhen Wang Zhao Wang Zhao Chen Xiaoming Wang Zhao Wang Zhao
Package Design Beverages - Alcoholic Silver Winner Dentsu Kyushu Inc. Tokyo JAPAN Yaoki Renaissance Project Co.,Ltd. Dentsu Kyushu Inc. Fukuoka Ad-Pascal Inc. Fukuoka Yamahei Kamamoto/Kubotaminoru Ceramics Co. Saga Takao Ito Iku Nara Takao Ito Tadashi Cho/Taisuke Matsuoka/Tubasa Takasu "YAOKI" is named from "Nana korobi yaoki", the Japanese old proverb, "Rise eight times after falling seven" and epitomizes the spirit of "never give up." The unique shape of the bottle reflects the concept. It is just like a roly-poly Daruma doll or oki-agari-ko-boshi in Japanese; it will rise up time after time even if it almost falls down. The remarkable material is the "Arita-yaki", one of the most famous potteries in the world.
Package Design Beverages - Alcoholic Gold Winner Sandstrom Design Portland, Oregon UNITED STATES St-Germain Maison 6 eme Arr. Sandstrom Design Portland Steve Sandstrom Steve Sandstrom Mark Waggoner Steve Sandstrom St-Germain is an artisanal elderflower liqueur from France, the first of its kind. Every bottle is individually numbered for that year's vintage. St-Germain recently won Best in Show at the San Francisco World Spirits Competition (2007).
Package Design Beverages - Non Alcoholic Gold Winner Dentsu Inc. Tokyo JAPAN The Dew of Longevity Tropical Plant Resources Research Institute Dentsu Inc. Tokyo Dentsu Inc. Tokyo PLUG Tokyo Koichi Ito Yohei Ugaeri Mitsuhiro Kutsukake Shinji Minami “Manjyu no Shizuku (The Dew of Longevity)” is a supplement drink targeted towards senior generations and is made from fermented Okinawa green papaya. To convey how the product is carefully produced, the package design consists of two base colors: dark green to associate with tropical and natural material, and a delicate cream color. The logo type is inspired by Japanese engraved marks.
Package Design Beverages - Non Alcoholic Silver Winner Pearlfisher London UNITED KINGDOM Dr Stuart’s Extraordinarily Good Teas Dr Stuart's Pearlfisher London Shaun Bowen Lisa Desforges Brett Ryder Natalie Chung Our task was to bring the Dr Stuart’s brand to life. Our redesigned packs focus on the personality of Dr Stuart, imagining him as an idiosyncratic expert in herbs. This personality is brought to life both visually and verbally, with a surreal illustration for each variant accompanied by a peculiar, but relevant descriptor. Clean, white space with black typography and a colour block bring a fresh modernity to the brand, which has been re-branded under our new “Extraordinarily Good Teas” strapline. The overall feel redefines Dr Stuart’s as a personality-driven brand that successfully combines eccentricity with efficacy.
Package Design Confectionery / Snacks Silver Winner Sandstrom Design Portland, Oregon UNITED STATES Seeds of Change Chocolate Seeds of Change Sandstrom Design Portland Marc Cozza/Mark Waggoner Mark Waggoner Chris Gardiner/Marc Cozza Howell Golson/Steven Noble Chris Gardiner Seeds of Change wanted a line of organic chocolate bars that included only premium organic ingredients, made from authentic recipes from a variety of chocolate-centric areas of the world. The packaging drew inspiration from banknotes and stamps from these cultures and the intricate artwork features ingredients and icons of each region.
Package Design Confectionery / Snacks Silver Winner Shigeno Araki Design & Co. Osaka JAPAN QUOLOFUNE QUOLOFUNE Shigeno Araki Design & Co. Osaka Shigeno Araki Shigeno Araki Mizuho Tada “Quolofune” is Confectionery Company that, along with other sweets, mainly supplies Castella, a Portuguese sweet. The meaning of “Quolofune” is a black ship. The logo of “Quolofune” uses both Chinese character and alphabet. “Quolofune” tries to express its world only through logotype and color that is only black and white. The contrast between the sweets and the simple and bold expression on the package is also a distinctive feature of design concept.
Package Design Cosmetics Silver Winner Brandever Strategy Vancouver CANADA Le Vin Le Vin Brandever Vancouver Bernie Hadley-Beauregard Belle Mellor Mark Doherty A whimsical exploration of the extremes that women might go through to maintain youthful looks.
Package Design Foods Silver Winner Lewis Moberly London UNITED KINGDOM Waitrose Mustards Waitrose Ltd Lewis Moberly London Mary Lewis Mary Lewis Each label features a simple die cut focusing on the product. Each shows off its own colour and texture and reveals their beauty, thus creating the identity for a range of mustards which are larder essentials but also have to be table setting smart.
Package Design Foods Silver Winner TUGBOAT Tokyo JAPAN Lotteria Lotteria Co., Ltd. TUGBOAT, Shibata Yoko Office Co., Ltd. Tokyo TUGBOAT Tokyo Yoko Shibata Norihisa Dohmen (TUGBOAT) Kengo Kato (TUGBOAT) Tsuyoshi Kusano/Takatoshi Miyazaki/Nobuyuki Maezawa To establish the concept of the new brand identity in a limited communication environment, the package of the products were used as media to reach core target.
Package Design Special Packaging Gold Winner Hakuhodo Inc. Tokyo JAPAN Paper Bubble Wrap Cherry Blossom; Tidal Wave; Autumn Leaves; Snowflake Fuji Television Network, Inc./Amuse, Inc. Hakuhodo Inc. Tokyo Kotaro Hirano Kotaro Hirano To add to the emotional, positive anticipation of sending or receiving a gift we have changed the material from plastic to a Japanese, premium quality paper. Also, by intentionally making it nontransparent, it builds the excitement of opening the gift. The design comes in a theme of four distinct seasons, which makes it appropriate for the Japanese gift giving culture throughout the year. The world’s most elastic paper is used and a totally new packaging material was invented, which is molded with cast, just as regular bubble wraps are made.
Package Design Special Packaging Silver Winner Tokyu Agency Inc. Tokyo JAPAN Muse Beauty Salon Shopping Bags Muse Tokyu Agency Inc. Tokyo Tokyu Agency Inc. Tokyo Ryoko Nagamatsu Ryoko Nagamatsu Ryoko Nagamatsu These bags were designed as color samples of hair extensions for distribution to visitors at a party at Muse Beauty Salon. Hair extensions are attached to bags as handles.
Package Design Structural Packaging Silver Winner Ciulla|MLR Chicago UNITED STATES BIKE Proflex 2 Bike Athletic Ciulla|MLR Chicago Sam Ciulla Tom Jones Tom Jones BIKE Athletic introduced new cutting edge structural and graphic packaging for its athletic protection line to revolutionize the sports protective gear category. The structural packaging created a new, patented technology with innovative printing techniques and form moldings, while allowing for 50% more product display. Bright, bold colors and graphics convey the authentic BIKE heritage while communicating superior protection, athletic excellence and performance.
Package Design Structural Packaging Gold Winner Dew Gibbons London UNITED KINGDOM Vidal Sassoon Professional - Intense Restore Procter & Gamble Dew Gibbons London Steve Gibbons/Shaun Dew The packaging for Sassoon Professional had to reflect the cues of the premium hair care category and build on the classic understated elegance of the Sasson brand. In turn it was essential to reflect Sasson’s philosophy that hair is an organic material to be shaped and balanced to reflect the individual and reveal their beauty.
Package Design Toiletries / Pharmaceuticals Silver Winner Dew Gibbons London UNITED KINGDOM Vidal Sassoon Professional - Luxuriant Clean Procter & Gamble Dew Gibbons London Steve Gibbons/Shaun Dew The packaging for Sassoon Professional had to reflect the cues of the premium hair care category and build on the classic understated elegance of the Sasson brand. In turn it was essential to reflect Sasson’s philosophy that hair is an organic material to be shaped and balanced to reflect the individual and reveal their beauty.
Package Design Toiletries / Pharmaceuticals Silver Winner Dew Gibbons London UNITED KINGDOM Vidal Sassoon Professional - Heat Shape Procter & Gamble Dew Gibbons London Steve Gibbons/Shaun Dew The packaging for Sassoon Professional had to reflect the cues of the premium hair care category and build on the classic understated elegance of the Sasson brand. In turn it was essential to reflect Sasson’s philosophy that hair is an organic material to be shaped and balanced to reflect the individual and reveal their beauty.
Package Design Toiletries / Pharmaceuticals Silver Winner Dew Gibbons London UNITED KINGDOM Vidal Sassoon Professional - Intense Restore Procter & Gamble Dew Gibbons London Steve Gibbons/Shaun Dew The packaging for Sassoon Professional had to reflect the cues of the premium hair care category and build on the classic understated elegance of the Sasson brand. In turn it was essential to reflect Sasson’s philosophy that hair is an organic material to be shaped and balanced to reflect the individual and reveal their beauty.